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© 2021 Northern Atlantic Marketing 

NorthernAtlanticMarketing@Gmail.com​

Boston, MA

Inbound Marketing Methodology 

Attract

Inbound Marketing breaks from traditional techniques. Paying to deliver a message to an unwanting party is futile. Inbound Marketing is based on aligning your strategy to the interests of your ideal customers where & when they need it.

 

Through focused efforts on a genuine lead generation - a re-developed marketing plan is a positive step in the right direction.

 

 

HOW DO WE ATTRACT THE RIGHT CLIENTS TO YOUR WEBSITE?

  • Paid Search

  • Segmented Advertising,

  • Content Strategy

  • Ranking keywords

  • Meta descriptions

  • Meta tags

  • Image ALT text

  • Internal and external links

Convert

Encouraging mobile visitors’ to share their contact information will further facilitate a lucrative relationship. 

 

By creating value for the consumer, a prospective buyer will leave relevant contact information. Unique and relevant content moves a prospective buyer into a Qualified Lead.

 

 

 

 

 

 

HOW DO WE HELP YOU CLOSE?

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  • Relevant Content

  • Improvement to Landing Page

  • Conversion optimization

  • Gathering Testimonials

  • Re-targeting.

  • Blogs

Close

It’s time to nurture those carefully collected leads and turn them into Clients.

 

Through continued value-creating efforts - a Qualified lead becomes a buyer. Determined efforts encourage an on-going lead to become a client.

 

This can be done through Customer Relationship Managment (CRM) 

 

 

 

 

 

 

 

Delight

What was once a positive user experience on your website must now become a positive client experience. Continue to delight your customers after the deal is made and you’re on your way to creating brand equity. The best advertising is word-of-mouth. Let your current customers advertise your business for you!

 

HOW DO WE HELP YOU DELIGHT?

  • Premium content

  • Social media posts

  • White papers/Ebooks/Case studies

  • Social Media 

  • Site content

  • Access to our Graphic Designer